For United’s Denver hub, we leaned into what people here actually know.
The altitude. The attitude. The “yeah, we’ll just go to the mountains real quick” energy.
We took those local truths and turned them into bold OOH that only make sense if you live here.
Across every placement, the work flexed to its environment, celebrating Denver while showing how United gets the way this city actually moves.
Executive Creative Director - Lauren Smith
Group Creative Directors - Tim Bateman, Ted Kapusta
Group Brand Director - Jessica Brewer
Group Strategy Director - Jordan Berger
Creative Director - Spencer Cook
Strategy Director - Brooke Levinsohn
Brand Manager - Kayla Moe
Designer - Aaron Nandor
Art Director - Steph Karsten
Copywriter - Charlie Boiler
Agency: 72andSunny